The McEnery Company was engaged by a local lender to perform an appraisal of the historic Columns Hotel along St. Charles Avenue. Originally constructed in 1883-84 as a single-family residence, the three-story mansion has operated in its current hospitality capacity since 1980. Over the past four decades, the property has become a mainstay of the Uptown New Orleans market. The iconic 20-room hotel was acquired in 2019 by a regional hospitality group active in New Orleans. Subsequently, the building has undergone extensive renovations and updates. In this appraisal assignment, we concluded to values for both the property’s real estate and its going concern. This going concern valuation analyzed the business enterprise value associated with The Columns brand name and utilized extensive market data to forecast the revenue potential for the property’s hotel, restaurant/bar, and event venue components.